About PastelLoop
Advancing Soft Color Theory for the casual gaming industry through research-driven design tools and scientific color optimization.
Advancing Game Design Through Color Science
At PastelLoop, we believe that color is more than just visual appeal—it's a tool that can influence player experience, retention, and engagement. Our mission is to support casual game studios in approaching color design through scientifically-backed methodologies and practical tools.
We've developed Soft Color Theory as a comprehensive framework that prioritizes session comfort, accessibility, and brand coherence. By combining rigorous research with intuitive design tools, we aim to help studios create color palettes that support player well-being while considering business metrics.
Research-Driven Innovation
Our approach is grounded in research into visual perception, cognitive psychology, and player behavior analysis. Soft Color Theory addresses the unique challenges of mobile gaming environments, where players engage with content across varying lighting conditions and extended play sessions.
Through partnerships with game studios and academic institutions, we study the potential impact of optimized color palettes on key performance indicators including session length, user retention, and creative performance. Our methodology aims to help beautiful design translate into measurable business outcomes.
Accessibility-First Design Philosophy
Inclusive design is at the core of our philosophy. Every tool and palette we develop undergoes accessibility testing to support compliance with WCAG guidelines and provide better experiences for players with diverse visual needs. We believe that accessible design can benefit all players, not just those with specific requirements.
Our platform includes colorblind-friendly validation, contrast ratio optimization, and mobile-specific adjustments that account for the wide range of devices and viewing conditions in today's gaming landscape.
Measurable Impact on Game Success
Our tools don't just create beautiful palettes—they aim to support business results. Through analytics and A/B testing capabilities, we help studios measure the potential impact of color choices on player engagement, retention rates, and monetization metrics.
Studios using our platform have reported improvements in player retention, creative performance, and session length. These results suggest the potential value of scientifically-optimized color design in casual gaming.